Posts Tagged ‘digital frame innovation’
Will HP’s DreamScreen Be A Marketing Nightmare?
Last week technology product review sites and blogs were all a-buzz about Hewlett Packard’s latest product release… the HP DreamScreen. Because so much was being said I found myself enticed to read more and more. But the more I read the more I noticed a pattern develop. I noticed that many “industry experts” were confused and unsure as to what the DreamScreen is or is not supposed to be.
Below are 16 quotes from various technology gurus and geeks who grappled with their own understanding on just how to best describe what the HP DreamScreen is and/or is not. As you read through these quotes note that what they have to say about the DreamScreen is quite varied, perplexing and at times contradictory. Regardless, I am pretty sure this is NOT the industry buzz HP wanted.
- CNET ASIA-Crave “There are products which simply defy categorization.”
- Tech News World “DreamScreen …is it some sort of hobbled tablet netbook, or is it a pumped-up digital photo frame?”
- Business Week “HP turns the digital photo frame into an electronic social calendar.“
- Mashable “HP’s new DreamScreen Tablet is some type of hybrid between a computer, a digital photo frame, and a music player. “
- Coolest Gadgets “In the case of the HP DreamScreen, it might not be fair to call it a digital photo frame.”
- Venture Beat “It’s a category of computer that is suitable for casual use by broader, mainstream audiences who might use it while browsing TV.”
- Geek.com “HP’s DreamScreen wants to be the iPod of digital photo frames.”
- Yahoo Tech “Depending on how you look at it, the sleek new DreamScreen is either a very powerful digital photo frame or a fairly limited Internet tablet—take your pick.”
- The Inquisitr “HP DreamScreen Shouldn’t Be Called A Digital Photo Frame.”
- eHomeUpgrade “HP Launches the HP DreamScreen Infotainment Display“
- Digital Picture Frame Review “I hesitate to call the DreamScreen just a digital picture frame, although it does do that. So it’s more than a frame – it truly is a new platform.”
- Gadget Republic “You see, the DreamScreen is like a smart TV/lightweight laptop hybrid tablet that has plenty of interactivity and always-on connection via Wi-Fi but it serves the purpose of being an aesthetically pleasing media hub.”
- CNET Crave “It sort of reminds me of a super-sized Chumby–another interesting jack-of-all-trades gadget that never really seemed to take off.”
- PC Magazine “The DreamScreen is meant to act as a wireless gateway to the Internet and all of the digital media stored on your network and other home computers.”
- Tech News World “HP has shared its dream with the world, but not everyone is sure what to make of it. The DreamScreen is much more than a digital picture frame, but much less than a tablet PC.”
- PC World “But the DreamScreen, for me, is stuck in tablet purgatory. It’s not quite the tablet I want it to be and too expensive to justify as a replacement for the digital picture frame I never use.”
The more I read articles (with quote like these) the more I could not help but think that if the industry experts, whose business is to know and understand new technology, don’t understand what the DreamScreen is, then how does HP expect the consuming public to understand it and in turn buy it?
What finally solidified my concerns that HP has some marketing work to do on the DreamScreen was when I read a quote by Leslie Fiering of Gartner Research. Ms Fiering, a vice president covering mobile computing concluded that “the DreamScreen appears to be an interesting product in search of a use.
So just what is the HP DreamScreen? Is it a tablet PC? Is it a Digital Frame? Is it Social Calendar? Is it a Lite Weight TV? Or is it an Infotainment Display or possibly a Media Hub? Personally, from what I can deduce from my own reading, I think PC Magazine probably best describes what the HP DreamScreen is all about. However I won’t truly know until I actually set one up and and use it for awhile.
Regardless of what HP intended the DreamScreen to be, the industry is not getting it.
For more information about HP’s DreamScreen I recommend you visit the DreamScreen website.
CEIVA’s New Digital Frame Wades into the Windows Media Server Photo Stream
The digital picture frame designers at CEIVA have tapped into the fact that more and more photos are being stored on home computers. The new CEIVA Pro80 frame has been designed for easy access directly to an entire photo collection kept there. A clever new feature included in CEIVA’s newest frame is its built-in connectivity that allows photo streaming from Windows Media Server back to it.
Like all other CEIVA frames, the Pro 80 ingeniously connects to the internet to allow friends and family across the world to share their pictures by sending them directly into it. This exclusive internet connection is one of services that are bundled within the CEIVA Picture Plan. One year of the CEIVA Picture Plan is included FREE with every CEIVA Pro80.
The CEIVA Pro 80 features a high resolution 8-inch active matrix digital LCD screen, 640 x 480 display resolution, standard memory card readers, WiFi adapter, interchangeable face plates and CEIVA’s Perfect True-to-Photo display that puts an end to photo stretching, cropping or squishing. Internet connectivity is via WiFi or traditional phone line.
The soon to be released (release date 8/10/09) CEIVA Pro 80 has a list price of $179.99.
Know Your Show & How You’ll Load: The Key to Avoiding Disappointment when Buying a Digital Frame
While digital frames keep evolving, consumer understanding stays pretty much the same… and can be misunderstood. Only after owning and using a frame does a consumer understand what their frame does and doesn’t do. So if you are in the market for a digital frame, answering these two seemingly simple questions will spare you disappointment later.
QUESTION 1: What do you want to SEE on your digital frame?
Now this might seem like a stupid question, but actually there are three content types to choose from when it comes to what a frame can possibly show. Of course there are frames dedicated solely to photo content. Then, while it is not highly desirable, there are some frames that can show short video content. Finally, there are also frames that can accept information feeds that display instructional, marketing and/or news related content. Since not all frames show all content types, knowing what you want your frame to show will help guide and direct your purchasing decision. This leads us to the second question…
QUESTION 2: How will you connect to load & manage frame content?
Typically consumers don’t give this question much thought. Up until now they were typically sold on “stand-alone frames” (aka card reader frames) that offered what seemed to be a straightforward solution. Connecting to a frame to load it with photo content just by popping a card out of a camera and into the frame seemed simple enough. But over time, consumers with stand-alone frames began to understand that while it may have been simple to load the first time, the loading process becomes tedious as more pictures are taken. Plus, if the content requires any editing, doing so within a frame is an awkward undertaking, if it is even offered as a feature in the first place.
While connectivity to the frame controls content delivery, it does not always control what also is important to customers: content management. What shows, when it shows and how long it shows on the digital frame is content management. To make loading, managing and editing pictures simpler, frame manufactures are beginning to have their frames connect to a PC via WiFi or Bluetooth. Much like sending a document to a node printer connected on a network, content files stored on the PC can be to “Node Frames” for display. Any editing would take place on the PC before sending.
Some Node Frames can also use the PC as a gateway middleman to a variety of Internet sites for content housed on the site. However, setting up and managing multiple connections from multiple sites to the middleman PC and then back into the Node Frame can be exasperating, tedious and difficult for most. Beware, this middleman PC approach to content delivery and management is currently being “sold” a simple Internet frame solution… but, in reality it can be a whole new approach to frame frustration.
Finally, there are true “Internet Frames” that are designed to connect directly to one site on the Internet via a wireless connection or through a traditional land line. Unlike the Node Frame, that again depends the PC as content and management middleman, the true Internet Frame connects to one Internet site as the gateway access point to all desired frame content and content management. The Internet site is designed as a one stop content and management solution for the frame. The site offers and manages all the functions related to picture hosting, content delivery, a variety of information feeds and even photo editing. Conflicts for access to and display time on the frame are eliminated because all content types are managed at one site.
Knowing a little more beyond what is being marketed and sold by most frame manufacturers will ultimately serve the consumer looking to buy a digital photo frame. Asking and answering two simple questions regarding what types of content they want to show and how they want to connect to load and then manage that content on the digital frame will ultimately save them time, money and frustration… guaranteed.
Take your Picture Show on the Road
With each passing day there seems to be yet another digital picture frame being introduced to the marketplace. Typically what’s offered as “new” to the market is really another company doing what others have done before. However two new products have been released that takes digital frames to a new place… literally. One is the Hama Digital Photo Album the other is Sondata’s Shake –A-Pix portable mini album.
Hama Digital Photo Album
This digital “frame” is actually an electronic album used to store your favorite pictures to have ready to show when needed.
The Hama Digital Photo Album, with a 7” screen, it can fit in a pocket or purse. Its screen displays picture formats like JPEGS in 800×480 pixel resolutions. Operating on rechargeable batteries, its view time will last about 2 ½ hours on a full charge.
Like most digital frames, pictures can be transferred via the usual USB interface; and can store about 4GB of image files and supports the most common memory solutions like SD, SDHC and MM cards.
While pricing and release date have not yet been announced, the idea of a portable digital photo album looks like a promising idea.
Sondata Shake-A-Pix mini Digital Album
Borrowing the idea from the iPhone that uses shaking motion to engage functionality in some apps, Sondata believes its tiny 2.4in photo frame, called Shake A Pix, it is the world’s first portable digital photo album utilizing motion sensors. Quite simply… shake it to browse through your favorite photos.
This mini frame (and I do mean mini) has an internal memory of 32MB which, depending on file size ¸is just about enough memory to hold up to 170 jpeg or bitmap images. Photos are transferred into the 50g photo frame via USB connections.
The 5mm-thick photo frame measures 90×50mm has its own built in retractable stand. Its all powered by a tiny lithium-ion battery which can keep photos displayed for up to three hour on a single charge. Retail pricing for this mini album is expected to be $38.
Recycling Yesterday’s Innovations and Reporting Them As New
Two evenings ago, the New York Times posted an article in their “Gadgetwise” column entitled: Filling a Photo Frame via a Celluar Network. Rik Fairlie, the author, describes how bothersome it can be for adult children to keep the digital frames, given to parents as gifts, stocked with fresh photos. He writes, “you’re probably tired of driving over to your parents’ house to deliver a new SD card that refreshes the photos.” Fairlie then goes on to say that “Soon, you won’t have to. A new company called Isabella Products will start a service called Vizit in mid-October that lets you send photos… to digital photo frame remotely.”
HUH? WHA? SOON YOU WON’T HAVE TO???
We here at CEIVA started offering photo sharing services to remote frames over 9 years ago. In fact, the New York Times wrote a story about CEIVA providing this type of service back in 2000. Then in 2002, they wrote a story about grandparents and how the CEIVA photo share technology can keep them connected to family.
Now, I do not have a problem with telling the Vizit story and writing of the service they want to provide. But to taut this type of service as NEW… that just isn’t right. I mean let’s give credit for innovation where credit is due. In today’s information age, a little bit of research would have set the record straight.
So for the sake of journalistic accuracy and clarification, I thought I would post a comment on the “Gadgetwise” article citing how the New York Times had already announced this innovation years ago. Written below is a copy of what I wrote as a comment… which, at the time of writing this blog, oddly has not been posted.
All I can think of is “Imitation is the most serious form of flattery.”
While the ability to share and send digital photos to remote frames may seem new to some, actually it is a service we here at CEIVA have been providing our frame owners for nearly a decade now.
In fact, The New York Times has covered the CEIVA story from our start back in 2000. Here are some excerpts from past New York Times articles:
1.) NYT ARTICLE: STATE OF THE ART; A Frame To Hold Your Pixels, By Peter H. Lewis Published: Thursday, March 2, 2000 “Using Ceiva’s technology, one can send up-to-the-minute pictures of the kids to Grandma’s bedside table anywhere in the country…”
2.) NYT ARTICLE: Digital-Generation Gifts for Radio-Generation Parents, By Jeffrey Selingo Published: Thursday, November 21, 2002 “…interested in sending your parents new pictures of the grandchildren every day, you might consider the Ceiva picture frame…”
3.) NYT ARTICLE: When a Picture Is So Good It Deserves a Frame, By Wilson Rothman Published: June 5, 2007 “Ceiva, which pioneered the connected frame concept more than seven years ago… downloads pictures that you have uploaded or family members have shared.”
We here at CEIVA continue to improve our products, and in the time since these articles were written our digital frames have evolved and improved a great deal.
While our users have been able to send pictures from their cell phones to a CEIVA Frame for quite a few years now, last November we created a FREE iPhone app called CEIVA Snap… which our users love.
Facebook users also enjoy the FREE CEIVA Sender app we have developed. This simple app allows users to send pictures directly out of their Facebook Albums and into family and friend’s CEIVA Frames.
CEIVA is proud to have been the innovative leader in the world of photo sharing to digital photo frames… and we look forward to developing new ways to make the photo sharing experience even more rewarding as time and technology moves on.
So for now, even though the New York Times has forgotten it… that’s what CeivaJoe knows.