CEIVA view point FRAMED

Posts Tagged ‘CEIVA philosophy’

These “times of our lives” sure can be full, hectic, complex… and fleeting.  Never before has there been so much to do, see and encounter. Technology and innovation has made it possible for us to experience so much of what the world has. So thankfully, in the craziness of being ever on the go, filling our lives with doing-doing-doing, one of the things we do is take pictures.

Technology has definitely made picture taking more popular and accessible. Gone are the days when one had to worry about, adjusting the aperture, running out of film, or the cost of developing prints. Today we can easily snap a picture of everything we do and just delete what we don’t like… and it doesn’t cost a penny.

But besides the facts that photos are easier to take and we are taking more than ever before, has anything else really changed with our pictures? Not really. The multitude of digital images we store in our computers are as precious to us as the old prints we store in shoe-boxes under our beds.

Photographs, unlike any other medium, are precious because they instantly connect us to the people, places and events of our lives. Whether one quickly glances upon a single framed photo on a shelf or sits down to go through an entire album, pictures have the power to pull us in and in an instant take our hearts to another emotional somewhere. This emotional tug, be it to happiness or sadness, that a picture has, is real and it is powerful.

And… the “tug” never stops. As time passes a photo’s emotional pull my change, flipping from happiness to sadness and vice versa, but it never ends. In fact if anything it gets stronger.  For the older a picture gets the more it seems to pull at our hearts and reminds us that life truly is fleeting. When looking at an old photo, the hectic, crazy complexities of life, at the time the photo was taken, disappear. All that remains is the connection back, tugging on our hearts.

Until my next post… that’s what CeivaJoe knows.

Let’s face it, there is ton of ordinary and mundane “content” dumped out on to the web each day. But, every so often you will stumble on a picture, song, story or video that touches something deep within you… for it captures that which is truly important to you.

Since sharing is a core value here at CEIVA, I thought I would share a video with you. This video touches my colleagues and I,  for it reflects the sentiments we hold for the photos in your lives.

Quite simply, we know you treasure your photos, that is why we are committed to finding new ways to share and show those moments you have captured in a picture.

So while the words spoken in this video are Kodak’s and not ours… they certainly embody what CEIVA knows to be true.

Thank you Kodak for saying it so well.

CeivaJoe

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