Lately I have been doing quite a bit of surfing and I have come to the conclusion that the Internet is one mighty big pond with a lot of croaking about new products going on. Especially when it comes to technical devices/gadgets, the pond is full of “reviewer” frogs.
The big bull frog review sites, that have a lot of influence in the consumer market, are sites like PC Magazine, PC World, Engadget, and CNET. Each, with its own full time staff, will jump on just about every consumer related technology product and croak out an opinion about it.
Then over on another lily pad are smaller, yet highly specialized frogs, that focus their croaks on specific technologies. Particularly, for the digital frame industry, sites like Digital Frame Review, Image Acquire and Digital Frame Guy are some of frogs that croak the loudest.
But not to be out croaked are mainstream media sites like Forbes, The New York Times and The Wall Street Journal, each have proficient frogs dedicated to new technology reviews.
Finally there are the tadpoles… better known as “Bloggers.” Now don’t think that because they are small they are not heard. Tadpoles, while not professional reviewers, are big influencers as they share their thoughts and opinions about any and all products or services they swim upon.
So while the pond might be loud and full of different croaking frogs, unfortunately many will not get KISSed.
What do I mean by KISSed?
Well, think about it… people who are attracted to write tech reviews are naturally interested in new technology. Their interest, coupled with the fact that tech products/devices/gadgets are constantly being improved, sets them up to expect rapid advancements to be a part of each and every new product they come across.
Now don’t get me wrong there is nothing wrong with product development and product improvement. However, sometimes what makes a device a good consumer product is that fact that the developers knew how to K.I.S.S. it. You know… “Keep It Simple Stupid”. I can’t help but wonder if reviewers, who are technologically superior to the average consumer, want more and expect more than they average consumer.
So my advice to you as you is this… as you read reviews remember, sometimes the real prince of a product may ultimately have been KISSed for the consumer, not the frog.
So until the next post… that’s what CeivaJoe knows!
Tags: Humor, product reviews
Interesting take on bloggers and reviewers. Can’t say I’ve ever been referred to as a frog before, but it doesn’t sound that unpleasant =).
On DigitalFrameGuy.com I’ve actually made an effort to stay away from the tech side of things for the most part, choosing instead to focus on the application; how a digital frame can be used by different people in different situations.
Cheers
Digital Frame Guy